Social Media: GW Law School
The GW Law School uses social media to connect and interact with alums, prospective, and current students. Below are some examples of how I use common and emerging trends, such as using creating mini-mic videos and using pop-culture references to create eye-catching content for our primary target audience of 21 to 26 year olds who are considering law school. Click here to be taken to the GW Law Admissions Instagram page or scroll below to see individual posts.
My take on the ‘Subway Takes’ trend, asking law student what their ‘law school’ hot takes were. I consider this an evergreen trend.
Amassed 32.3 k views on TikTok and 6 k views on Instagram.
Click here to be taken to the post.
Used the re-release of 1989 (TV) to post a vintage images from a student run newspaper on Instagram.
Engaged our core audience by capitalizing on an anticipated pop-culture release.
Click the images to be taken to the post.
Conceptualized, produced, and edited a student life video. The idea was to showcase personality of our student body and be humourous and relatable for our viewers.
Intended to reach and be enjoyable for our audiences of alums, current, and prospective students.
Click here to be taken to the post.
This TikTok photo carousel was created at the height of the trend. This trend related to the brand presence of the Law School.
Amassed 598.1 k views, 63.4 k likes, continues to bring engagement 1 year later.
Click the images to be taken to the post.
Virginia Tech Photo Social Media: A Player Personality Moment
A TikTok about the Virginia Tech Baseball team’s Center Fielder and ShortStop high-fiving on the field after every win. Multiple similar pictures of the same picture began to build-up, leading to the realization that the high-five was a fun tradition to photograph.
In this post, I utilized a trending sound to apply a pop-culture reference to Virginia Tech’s baseball program and sports photography program.
Click here to find video, and more, on the TikTok page.